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This addon provides integration between your shopping cart and the Mailchimp.com email marketing system. You can export existing customers, users, subscribers and ecommerce information and you can add new customers to specific mailing lists as they purchase products from your store. You can also add a subscriber block that can be displayed via the block manager.
You can define separate lists for categories, products and/or the list that all customers will be added to when their orders are placed. An opt-in checkbox is part of the checkout page. Customers who un-check this box will NOT have their email address added to any list. A record of the customer choice is maintained with each order the system processes.
You can display a block that has a signup for any of your lists and you can include an introduction to tell your customers a little about the list.
Once setup and configured, operation is completely automatic. The checkout process will be slowed slightly due to the time it might take to interact with the Mailchimp servers. However, this time should generally be minimal but may vary based on your hosting provider as well as the load on the Mailchimp servers.